Capabilities

Types of Research Solutions Capabilities Panel Communities Enterprise Show All

Authoring

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Truly understand your customers with an advanced survey capability built only for the experienced or the brave

Enhanced research options, including explicit and implicit measurement Complex routing options for in-depth surveys Integrated analysis and reporting tools to uncover actionable insight, fast
Our advanced Authoring platform has been powering global customer feedback for two decades. Designed for experienced researchers with multiple question types, complex routing options and integrated analysis and reporting tools, Authoring offers complete flexibility, allowing you to design and analyze surveys and feedback to address your most pressing business challenges. Capture feedback from customers or hear from key segments with our direct integration to thousands of profiled global respondents with Maru.

Our advanced insight platform is ideal for experienced researchers looking to dig deeper into how customers think, behave and feel and is perfect for;

  • Assessing and analyzing market size, share and opportunity
  • Profiling and segmentation
  • Customer intention and path-to-purchase
  • Customer attitudes and expectations
  • Post-experience feedback, including customer service channels
  • Loyalty and retention
  • Habits and uses
  • Brand trackers
  • Product and brand positioning
  • Advanced survey platform for experienced researchers
  • Integrated Maru/HUB analysis and reporting tools
  • Bespoke questionnaire design tailored to individual business challenges and objectives
  • Various question types available, including advanced research methodologies
  • Flexible and engaging layout options to drive quality results
  • Complex routing options to capture the right feedback from the right customers whilst maintaining a superior respondent experience
  • Flexible research deployment options, including direct social media integration, personalized email templates and QR code generator
  • Bespoke and flexible questionnaire design with over 35 question types and layouts
  • Premium question options available, including implicit measurement and virtual email or direct mail stimulus testing
  • Complex routing available to dig deeper into customer feedback
  • Secure customer contact upload with integrated email deployment
  • General population respondents with advanced targeting options
  • Direct social media deployment to Facebook, LinkedIn and Twitter
  • Secure QR code or URL generator
  • Mobile-friendly survey design as standard
  • Direct integration to Maru/HUB Analysis and Reporting
  • Flexible training and supporting available, including focused workshops