Panel Communities

Types of Research Solutions Capabilities Panel Communities Enterprise Show All

Pop-up Panel Communities

Connect with customers and capture essential insights for the weeks and months ahead with a cost-effective Panel Community

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Panel Communities

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Connect with customers ongoing and inform better decisions across your organization with direct access to customer respondents, insights and Maru/HUB’s research innovation.

Unearth deeper insights from profiled customers with access to quantitative, qualitative and advanced research methodologies Capture insight you can trust from an engaged pool of respondents with member engagement features Integrated analysis and reporting tools to uncover actionable insights, fast
Empower informed decision making across your organization by connecting with customers ongoing with a Panel Community. Maru/HUB Panel Communities provide exclusive access to an integrated range of qualitative, quantitative and System 1 tools in one easy-access, standardized environment to unearth deeper, actionable insights from profiled customer respondents. Supporting member engagement, survey authoring and analysis and reporting capabilities ensure you capture the insights you need to drive confident, commercial decision-making.

Maru/HUB’s simple set-up and flexible branding options mean a Panel Community can be used for key business challenges and with a range of respondent audiences, including;

  • B2C
  • B2B
  • Large scale quantitative panels
  • Focused qualitative communities with targeted audience segments

Our integrated range of questions, including System 1 measurement, make Panel Communities ideal for a range of research projects – and all for up to half the cost of continuous ad hoc research;

  • Customer immersion
  • Comms testing
  • Proposition or product development
  • Concept testing
  • Brand perception, value or proposition
  • Market awareness
  • Campaign effectiveness
  • Competitor analysis
  • Habits, uses and attitudes
  • Create and launch projects directly to your tailored Panel Community in less than one hour
  • Uncover richer, actionable insight with integrated System 1 and System 2 question types
  • Real-time access to results with Maru/HUB’s integrated Analysis and Reporting tool to capitalize on feedback, fast
  • Improve data accuracy and results by targeting surveys and activities to key audiences based on previous Panel Community results
  • Maru/HUB Panel Communities comply with the latest regulations and operate industry-leading security processes so you can be rest assured your customers and their data are safe
  • Additional insight support and research guidance available on a flexible project-by-project basis
  • Start utilizing your panel in just 4 weeks with a supported set-up process and standardized panel environment
  • Direct, real-time access to customers with secure panel community management platform
  • Standardized panel environment with tailored branding options
  • Mobile-optimized site to capture feedback in the moments that matter
  • Member engagement tools, including bespoke algorithms for quality and engagement scores
  • Advanced survey platform available with over 35 question options, including System 1 and System 2 methodologies
  • In-built qualitative research tools, including discussion forums, member diaries and live chats
  • Integrated analysis and reporting tool
  • Available in multi-languages

Insights at the intersection of behavior and emotion

Maru/HUB provides a connected and holistic understanding of consumer behavior and emotion by integrating System 1 and System 1 measurement into all our capabilities and solutions.

Our tools and technology are rooted behavioral science innovation. We empower researchers to capture the behavioral response and emotional reaction that overwhelms the human decision-making process in one dynamic research platform.