Develop creative TV advertising campaigns that cut through
Capture immediate feedback on advertising creative from customers or key market segments.
Our TV Screening solution is ideal for understanding how to improve creative to maximize impact.
- Discover smart ways to optimize messaging and creative
- Enhance existing designs to ensure they have maximum impact and appeal
- Prioritize action and change based on strength of feeling
- Test one piece of creative rapidly
- Understand engagement through heatmap outputs
- Identify likes and dislikes
- Test creative with your customer base or capture feedback from key market segments with direct access to profiled global respondents
- Available in English, French or Spanish
Industry-leading research know-how
All our solutions are rooted in research best-practice and deliver superior respondent experiences without compromising data quality.
We're researchers by nature and our proprietary investigations into changing habits has shown simple scales deliver the same results as more complex survey design – and so all our surveys use binary measures as standard.
Our quick, easy-to-answer questions are system 1 friendly so you can truly tap into how customers Think, Feel and Behave. We believe that combing all three component provides a truly holistic understanding of performance.